Ulairi - Marketing
Are/have you ever been an active player prior to working for CipSoft? How did you learn about Tibia?
What are the main sources of new players? Paid marketing, organic marketing?
What has been the most successful marketing campaign for Tibia so far?
Most current Tibians are unfamiliar with marketing efforts of the game and few have seen an advert in the wild. Can you tell us about how the team is marketing the game?
How have you seen the marketing strategy of Tibia change over the long history of the game?
What are the primary demographics the game focuses on marketing to?
Does the marketing change based on region, is it all English language marketing?
Has there been a significant rise in effectiveness of the returning player campaign with the addition of Monk Vocation?
The webpage and client login screen art styles have always seemed very discordant with the art style within the game, has this been an intentional marketing choice or purely aesthetic?
Newhaven is now the third iteration of a starter island we have seen. Is this new starter zone in response to feedback from newly recruited players or existing players?
Does the ever increasing level spread make it difficult to retain new players recruited by their friends?
What are some of the other current barriers to the retention of newly registered players?
What are some plans to help address those barriers?
One of my favourite things Tibia, as well as other games, is PvP content. Tibia hasn't changed much about it's PvP system since Update 10.0 in 2013, even many problematic bugs were never patched and instead labeled "features". Do you feel the lack of new PvP content has led to a difficulty recruiting players interested in other popular game styles like FPS and MOBA?
Any plans to bring back the old Tibia webshop for physical merch?
After almost 13 years of working for CipSoft, what is the one thing about Tibia and its community that continues to amaze you?